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Google Acquires SketchUp 3D Software

By Andy Beal
Expert Author
Article Date: 2006-03-14

Google continues is roll-up of cool technologies with news that it has acquired @Last Software, makers of SketchUp.

SketchUp offers an easy-too-learn 3D (CAD) software which is already available as a plugin for Google Earth.

So how did this latest acquisition come about? According to the founder...

"We got to know a bunch of Googlers while we were building the Google Earth Plugin for SketchUp, and it quickly became apparent that we could really stir things up together. At first, it was kind of hard to imagine; after all, we'd been blazing our own trail for so long. But after we kicked it around awhile, it started to seem right. One thing led to another, and here we are."

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About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.



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