|
|
Goodbye Jeeves, Hello Watson
By Andy Beal
Expert Author
Article Date: 2006-03-10
I'd never heard of Watson, but the search tool is using Ask's retirement of Jeeves in a clever viral marketing effort.
 At the A Job For Jeeves site, they suggest that Jeeves is now looking for a job, after beeing forced into retirement. They ask whether they should hire the butler...
He's got the right M.O. - after all, butlers, just like online search tools, should be proactive, not reactive. You don't need to ask a good butler a question to get or find something; he should already know what you need and always have the info at-hand, just like Watson proactively brings computer users relevant information.
It's a cute way to bring attention to Watson, so I'll bite and go ahead and give them a plug. What does Watson do?
Watson understands the context of what you are doing, finds relevant information and automatically brings it to you in a flexible sidebar. You don't have to leave what you are doing to go search somewhere else. Because we think your technology should serve you, and not the other way around.
Now we'll see what Ask's reaction will be. Normally, I would say the company would laugh and enjoy the joke, but who knows what Diller will think.
Via USA Today blog.
Add to DiggThis
Technorati: Ask
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
|
|
