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Yahoo, MSN And AOL Kick Google's Butt?
By Andy Beal
Expert Author
Article Date: 2006-02-21
^It's headlines like this that are the reason the WSJ will never ask me to write for them. ;-)
New research from BIGresearch (not to be confused with TINYresearch...these are the big-boys) suggests Yahoo is tops among search engines, when it comes to influencing purchase decisions.
"If we tally the ranking of search engines' influence on category purchase decisions...Yahoo! (is) number 1 with a score of 13, with 1st or 2nd place finishes in every category, MSN number 2 at 21, AOL number 3 at 23, Google number 4 at 26 and Ask Jeeves number 5 at 32..."
That's all I have. I have no idea how large the sample was or how they actually calculated the most influential.
Hat-tip Frank!
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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