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Google Hires Amazon's Udi Manber

By Andy Beal
Expert Author
Article Date: 2006-02-08

Nice coup for Google. According to SeattlePI, they just lured away Udi Manber, chief executive of Amazon's A9 subsidiary.

Manber will be vice president of engineering for Google - how many do they have in that role?

This is a big set back for Amazon, as far as I can tell. Others tend to agree...

"It could set back their efforts, but A9 was more of a trial to hedge their bets and have a presence in there," said Safa Rashtchy, a senior Internet analyst for Piper Jaffray & Co. who estimates that 10 percent of Amazon's tech spending centers on search. "I don't think they will give up on it that easily, but it hasn't produced any major advantages for Amazon and it is still experimental."
I wonder if Manber was under a non-compete of any kind?

About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.



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