|
|
BMW Site Gets Spanked By Google
By Lee Odden
Expert Author
Article Date: 2006-02-06
Notice to search marketers: Your brand will not save you from the consequences of screwing with search engines.
Lots of fun commentary on this one:
Google blacklists BMW.de - CNET News.com
Ramping up on international webspam - Matt Cutts of Google
BMW cheats search-engines, Google removes it from search results - Boing Boing
For Matt Cutts to point out a crackdown on international search spam, I suspect there has been a lot of it going on un-checked. Or at least not under as much scruitiny as English language sites.
Time for BMW.de to clean up their act and brush up on steps to a re-inclusion request.
I wonder how BMW Public Relations is going to handle this? Do you think they'll "out" the SEO?
About the Author:
Lee Odden is President of TopRank Online Marketing. He publishes daily search engine news on the Online Marketing Blog and also writes regular search marketing articles for AllBusiness.com, Lockergnome.com and Practical eCommerce Magazine.
|
|
