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Newspapers Want Share Of Search Engine Success
By Andy Beal
Expert Author
Article Date: 2006-02-01
A group of newspaper publishers say they have had enough of watching the search engines soar to success thanks in part to the content they publish.
According to CNet, the World Association of Newspapers (WAN) intends to "challenge the exploitation of content" by the Googles and MSNs of the Web.
The Paris-based group, which represents 18,000 newspapers, isn't discussing what action it may take. WAN executives said in a statement that they want to explore their options and added that they understand search engines help them in one way: aggregating content and packaging it for consumers. But WAN noted that Web companies also "built their business models in large part on taking content for free."
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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