|
|
Korea's David Faces Goliath Google
By Andy Beal
Expert Author
Article Date: 2006-01-20
BWeek (again) looks at how a small search engine in Korea is positively whooping some Mountain View butt.
NHN's Naver.com search engine trounced Google's offering. Google's 4-year-old Korean-language search service accounts for less than 2% of search page views and search-related ad revenues in Korea. Under CEO Kim Beom Su's adroit direction, NHN sold about $228 million in online ads last year, nearly 40% of the country's total.
Why is Naver so popular? Read the article and find out. :-)
Shout-out to DJ Tom Foolery.
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
|
|
