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Search Marketers Welcome Shorter Yahoo! Ads
By Andy Beal
Expert Author
Article Date: 2006-01-17
ClickZ polls a number of search engine marketers and asks them for feedback on Yahoo's decision to start truncating its sponsored search text ads after the first 70 characters.
Most marketers see the positive side, including Fortune Interactive's Ben Wills...
By eliminating the variable of ad copy length, the move will make it easier for advertisers to compare the results of the same ads in Google and Yahoo!, said Ben Wills, director of search marketing at Fortune Interactive. "Both engines have different demographics and this move by Yahoo! could further highlight these differences. On an equal playing field, it will become more apparent to advertisers which search engine their target audience uses most frequently."
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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