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Yahoo Catching Google
By Andy Beal
Expert Author
Article Date: 2006-01-13
The Globe and Mail looks at how smart acquisitions are helping Yahoo stay competitive with Google.
"For a while, Yahoo may have lost its mojo," Mr. Horowitz said. But the company has invested heavily in search technology, acquiring five companies in the sector during the last few years, including buying Overture Services Inc. for $1.8-billion (U.S.) in 2003. "Really, we're just getting started," he said.
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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