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Can We All Agree...
By Andy Beal
Expert Author
Article Date: 2006-01-09
...that Search Engine Marketing (SEM) is the umbrella term for both Search Engine Optimization (SEO) and Paid Search (or PPC)?
I'm seeing too many people using SEM to exclusively refer to PPC.
Who's with me?
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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