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Keyword Prices Getting Low Key
By David Utter
Expert Author
Article Date: 2005-10-06
Another month, another drop, as the average cost-per-click for paid search terms decreased from August to September.
MediaPost has noted today how the average keyword price fell to $1.44 in September. The data from Fathom Online said August averages were $1.50, themselves down from a July average of $1.65 and a high point of $1.95 in April.
Fathom Online collected the keyword prices into an index (KPI). In eight categories tracked by the KPI, five increased by amounts from 7 to 78 percent. Three categories had drops; overall the eight categories increased 5 percent for September 2005 over September 2004.
The article states how the year to year growth in keyword price has been much lower percentage-wise than the overall search market. The IAB has said revenues from search advertising grew by 40 percent for the first half of 2005. An increase in volume, not keyword prices, has spurred that growth along.
"We continue to see more volume being pumped into this basic commodity market of words, and as volume increases, prices tend to stabilize," Fathom Online's Gregg Stewart, senior vice president for channel management and marketing, said in the report.
About the Author:
David Utter is a staff writer for WebProNews covering technology and business. Email him here.
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