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Dog Days Were August For Yahoo, AOL
By David Utter
Expert Author
Article Date: 2005-09-15
Terry Semel's portal was tops in unique visitors in August, but AOL kept its visitors nearly twice as long.
The latest monthly numbers from Nielsen//NetRatings show Yahoo was tops among brands and unique visitors in August, with 101 million for the month. Those visitors averaged more than three and a half hours within the Yahoo network.
AOL was fifth among brands with 75 million visitors. But the (for now) Time Warner unit had plenty of time to display ads to those viewers. The average AOL visitor spent nearly six and a half hours at AOL sites.
Microsoft trailed Yahoo in second place for brands with 95 million unique visitors, while its MSN unit was third with 92 million. MSN visitors spent an hour longer on average at that portal than those visiting the parent company.
Google was fourth among brands, and its 80 million visitors spent about the same amount of time with them as Microsoft visitors did on that brand, 45 minutes. The rest of the top ten brands for August were eBay, MapQuest, Amazon, Real, and the Weather Channel.
Rumors have begun to circulate, courtesy of the New York Post, that Microsoft has pushed aside Yahoo and Google to become the lead bidder for a substantial stake in AOL. That deal could happen before Microsoft launches the Xbox 360 right before Thanksgiving.
About the Author:
David Utter is a staff writer for WebProNews covering technology and business. Email him here.
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