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Survey: SEO “Mission Critical” To 43 Percent Of Marketers
By David Utter
Expert Author
Article Date: 2005-09-08
While having a web site tops the mission critical list for respondents, SEO was nearly as important to them.
A Harte-Hanks survey on marketing notes how its respondents from 281 companies plan to spend on their marketing efforts. More than one in two plan to make investments in search optimization.
CSO Insights prepared the survey, which was conducted online in April and May. Twenty-five percent of the respondents represented firms with $1 billion or more in revenue. Almost seven out of ten were US-based companies.
Having a web or micro site was "mission critical" for 53 percent of those respondents. Search engine optimization merited that status for 43 percent, while email marketing initiatives tallied with 41 percent.
Nearly half of the firms noted new customer acquisition as the main target marketing priority for this year. Only 11.5 percent saw improving customer longevity as first priority. That seems to be disconnected from the conventional observation about existing customers: it's more expensive to get a new customer than to keep an existing one.
Digital marketers will be open to approaches that better ensure online security and privacy for their customers. 60 percent said security was among top-level concerns for interactive marketers, and 59 percent listed privacy as an issue.
About the Author:
David Utter is a staff writer for WebProNews covering technology and business. Email him here.
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