|
|
Yahoo Checks Out New Checkout
By David Utter
Expert Author
Article Date: 2005-08-26
Small businesses will get a choice of single or multiple page checkout options for their Yahoo stores.
user goes shopping,
she abandons a full cart;
the shop owner cries.
Yahoo has been tweaking a beta version of their ecommerce platform's checkout, a TechWeb report observes. The former Viaweb solution, written in Lisp, has been the centerpiece of the Yahoo Shopping concept for several years. And so have shopping cart abandonments.
It is thought that single-page checkouts have better conversion rates than multi-paged ones, and Yahoo will offer both options when the beta testing has been completed. Also, the new update should allow for the type of customization of the checkout process that lets it mirror the look and feel of the rest of a site.
Yahoo notes in the article that over 35,000 businesses use its ecommerce services. Its work toward streamlining the checkout and better integrating checkout pages with the rest of a storefront should help its customers see higher conversion rates among its customers.
The company had released the APIs for its shopping portal three weeks ago, in an effort to encourage third-party development of applications that add value and enhance the appeal of Yahoo Shopping to merchants.
API releases have become another weapon in the fight for market share, as Google, Yahoo, and eBay have all released code to encourage third-party developers to create new uses for those sites' products.
About the Author:
David Utter is a staff writer for WebProNews covering technology and business. Email him here.
|
|
