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AdSense Gets Relevant
By David Utter
Expert Author
Article Date: 2005-08-23
Google AdSense customers can define portions of their sites as sections AdSense should target.
The Inside Google blog discloses an interesting change to AdSense, one that should benefit bloggers in particular. It's called section targeting.
If you're running a site focused on great content, but AdSense keeps tossing up ads based on the city you're in (because you've helpfully included it on a page to show you're a legit business), then the recent update to the AdSense program should be helpful.
Publishers can enclose content areas of a site with tags that Google's crawlers will recognize. AdSense will then generate its contextual ads based on the content found.
The FAQ notes publishers will have to include a significant amount of content within the tags. Otherwise, AdSense may deliver less relevant ads, or even worse, public service announcements. Google makes no guarantees about the service, and also cautions it may take two weeks before the spiders take your changes into account.
About the Author:
David Utter is a staff writer for WebProNews covering technology and business. Email him here.
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