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Danny Sullivan Throws Water On Tagging
By Steve Rubel
Expert Author
Article Date: 2005-04-14
Search guru Danny Sullivan is dubious that tagging will be the great savior for search.
Like others, he says that controlled tagging - in the form of directory categorization - has already been prone to spamming at places like the Open Directory.
Wide-open tagging, where anyone can get their pages to the top of a list just by labeling it so, is going to be a giant spam magnet.
OK, that's fair. So my question for Danny is, why did Yahoo buy Flickr? Somehow I gotta believe they were intrigued by the site's tagging features. I can see Yahoo mashing up Flickr and Y!Q into a powerful image search tool that not only includes results from the Web but also a distinct column of user-generated images that have the same keyword. Conceptually this might look like what Technorati is already doing or even A9 Opensearch.
Link: Another Poke At Tags As Search Savior
About the Author:
Steve Rubel is a PR strategist with nearly 15 years of public relations, marketing, journalism and communications experience. He currently serves as Vice President, Client Services at CooperKatz & Company, a mid-size PR firm in midtown New York City. Rubel evangelizes the application of Weblogs and RSS in traditional public relations campaigns.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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