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Why Search Marketing Will Continue Growth
By Andy Beal
Expert Author
Article Date: 2005-04-11
An interesting article from the Washington Post takes a look at what makes Google such a success.
Link: Washington Post
The story is not just about the astounding growth of Google, but also the growth of the entire search marketing industry. One paragraph explains just about everything...
...the case for the Google boom is that this isn't advertising of the old kind; it's a reinvention of the business. Old advertising was predatory, militaristic almost: There were "campaigns" to "target" passive consumers; the objective was to score "hits" on them. Googletising is an altogether gentler art. Ads aren't directed at consumers. They are directed by them.
Bingo! Search marketing will continue to grow because it is one of the few cost-effective forms of advertising that actually responds to the needs of consumers at the precise point they show an interest.
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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