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Barry Diller Plans To Grow Ask Jeeves
By Andy Beal
Expert Author
Article Date: 2005-03-23
InformationWeek has Diller's thoughts on what they plan to do with Ask Jeeves ...
Appearing on CNBC the other day, Diller addressed the search engine sector: "It's the very beginning of its growth. … This is going to be a world, just like the media world, where there will be many players, many people providing service."
Diller plans to grow Ask Jeeves by placing a search bar on Web pages of IAC's other sites such as the online travel agency Expedia, Home Shopping Network, Ticketmaster, CitySearch, and Match.com. Diller said IAC sites attract 44 million unique visitors, and expects many of them to use the Ask Jeeves search bar instead of going to another site to conduct a search, such as Google.
I cannot think of a better match for Ask Jeeves. They get exposure to a network of users that Google cannot reach and they get the financial support they so dearly needed.
We're still confirming reports that the Ask Jeeves Butler is planning an early retirement on Maui. ;-)
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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