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British Search Engine Users More Savvy?
By Andy Beal
Expert Author
Article Date: 2005-02-28
Netimperative offers details of a survey conducted by Agence Virtuelle that claims British search engine users are smarter than Americans.
Nine out of ten (93%) Web users in the UK know the difference between sponsored and organic search engine results compared to just 38% of Americans, according to new research.
Only problem? The company that conducted the UK survey, did not conduct the US survey. From my school days, even I can see that it is unlikely that the conditions or questions asked in the two surveys are likely to be the same. Also, all of my family are still back in ol' Blighty, and they sure don't know the difference...I would imagine that more than 7% can't tell either.
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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