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Search Verticals Gaining Traction
By Andy Beal
Expert Author
Article Date: 2005-02-24
Matt Hicks has a great article on the rise of vertical search engines and the recent launch of Become.com.
eWEEK: "Market analyst Jupiter Research, a division of Jupitermedia Corp., issued a study that predicts growth in vertical search, particularly as the bid prices for popular keywords on general search engines such as Google Inc. and Yahoo Inc. rise.
Jupiter Research based its report on a finding that 79 percent of the $2.6 billion spent on paid search last year in the United States fit into four categories-retail, financial services, media and entertainment, and travel."
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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