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MSN Search Viral Marketing Via Fake Blogs
By Andy Beal
Expert Author
Article Date: 2005-02-24
Mediapost has details of the new viral campaign, MSN hopes will help its newly launched MSN Search gain street credibility.
Mediapost: The viral's main site, www.msnfound.com, collects all the blogs together, along with pictures of the authors. Each of the authors has a unique shtick.
It's laughable that MSN has to create its own buzz by developing fake blogs and hoping the word will spread. Even Microsoft evangelist, Robert Scoble, thinks the campaign stinks.
This site, which probably cost $100,000 (ahh, that's where our towel money went) has great graphic design. Lots of streaming video.
But it's fake. All of it is actors. No real people. No real point.
Aaaaaaaggggggggggghhhhhhhhhhh.
We agree!
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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