|
|
Reflections On The Etail Conference
By Andy Beal
Expert Author
Article Date: 2005-02-21
Stephen Spencer also attended eTail last week and he gives his thoughts on the event. I actually enjoyed the content of the event, more than I thought.
While some companies, such as Bill Me Later, used their sponsorship opportunities for a sales pitch, others tried to make an effort to relay some interesting, non-sales pitch, information.
The search panel that I spoke on was a little too brief, demonstrated by the fact that many people came up to me with additional questions at the end. Although, I have to thank Carol Steinberg of QVC for including Search Engine Lowdown in a list of top resources, in her presentation...I almost fell off my chair!
Some interesting snippets of information came out of the retail speakers, including one very large retailer stating that search engine marketing was "absolutely critical" to their business (their name has been removed to protect them from potential sales pitches ;-) ).
I've added some other interesting statistics to the presentation I will be giving next week at SES NY.
Read Stephen Spencer post.
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
|
|
