We Love Linux, Google, And Apple
By Jennifer Rice
Expert Author
Article Date: 2005-02-18
Just for fun, I started typing in "I hate (brand)" in Google to see what comes up. I then got curious about the findings for "I love (brand)."
 | | What Is Your Love/Hate Score? |  |
Try this concept on your site. You could be suprised by the result. Do you have any other "games" you play with Google or any other search engine? Discuss at WebProWorld.
Here's the love/hate score for a random selection of brands. While I was at it, I did a "passion index" against the average number of comments for these brands (positive or negative). Microsoft, Walmart, Comcast and McDonalds are the big losers on the Love/Hate score. No surprise. (And yes, this is the random stuff I do when I'm procrastinating.)
| Brand | Hate | Love | L/H Score | Passion Score | | Linux | 3860 | 34000 | 8.8 | 358.8 | | Google | 1170 | 22900 | 19.6 | 233.2 | | Microsoft | 16600 | 5990 | 0.4 | 214.1 | | Apple | 696 | 16100 | 23.1 | 159.2 | | McDonalds | 3540 | 2730 | 0.8 | 59.4 | | Yahoo | 2800 | 2950 | 1.1 | 54.4 | | Target | 438 | 4950 | 11.3 | 51.1 | | Walmart | 4850 | 534 | 0.1 | 51 | | Dell | 2410 | 2240 | 0.9 | 44.1 | | Ikea | 469 | 3350 | 7.1 | 36.2 | | Comcast | 1800 | 318 | 0.2 | 20.1 | | Starbucks | 861 | 878 | 1.0 | 16.5 |
Big thanks to Christopher for helping me get this info into a table format!
About the Author:
Jennifer Rice is the founder of Mantra Brand Communication. She has extensive experience in brand/marketing strategy, market/customer research, integrated marketing communications and channel support.
Jennifer also writes theWhat's Your Brand Mantra? blog which offers musings on branding, marketing and the ecology of business.
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