|
|
Lessons From The Mark Jen Episode
By Steve Rubel
Expert Author
Article Date: 2005-02-17
John Foley at InformationWeek interviewed fired Google blogger Mark Jen and summed up the episode into five takeaways for corporate bloggers...
Lesson #1: Know your company's corporate culture before you blog about it.
Lesson #2: Blogs may feel like a whispered conversation with a few close friends, but they're more akin to speaking aloud in a crowded public place.
Lesson #3: If you post sensitive content on your blog, it may not be enough to revise or remove it. Content gets cached on the Web. It may already be too late.
Lesson #4: If your company doesn't provide a blogging policy, ask for one. At a minimum, have an open discussion with your manager and maybe even an HR person before getting started.
Lesson #5: When it comes to blogging about work, don't make the same mistake twice.
Source: InformationWeek
About the Author:
Steve Rubel is a PR strategist with nearly 15 years of public relations, marketing, journalism and communications experience. He currently serves as Vice President, Client Services at CooperKatz & Company, a mid-size PR firm in midtown New York City. Rubel evangelizes the application of Weblogs and RSS in traditional public relations campaigns.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
|
|
