|
|
Ask Jeeves Starts TV Advertising
By Andy Beal
Expert Author
Article Date: 2005-02-14
According to ClickZ, Ask Jeeves responds to recent MSN Search TV ads, with their own ramped-up effort.
ClickZ: The six 15-second TV spots that aim to change Jeeves' lackluster rankings were created by TBWA/Chiat/Day San Francisco. In each, someone asks a question of a wildly inappropriate source, but he or she can't answer. Those questioned include "American Idol" reject William Hung and "Animal Adventures" star Jack Hanna. The spots conclude by suggesting people search Ask Jeeves. The tag line for the campaign is "Ask Jeeves. And get what you're searching for."
"We feel it is very strong," said Ott. "They are humorous spots that play out what happens when you go to the wrong source for information."
I've not seen the Ask ads, but I have seen the MSN Search ads. MSN's ads appear to be very targeted. For example, I saw an ad that promoted MSN Search for finding college sports information, shown during an ACC basketball game.
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
|
|
