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It's Official: Ask Jeeves Buys Bloglines
By Steve Rubel
Expert Author
Article Date: 2005-02-08
Susan Mernit has more hard details on Ask Jeeves' aquisition of Bloglines, including this quote from an Ask exec...
"We starting thinking about acquiring Bloglines because everyone in the company was using it, like 25 times a day," says Jim Lanzone, SVP of Search Properties at Ask Jeeves, the Oakland-based search company that's acquiring the blog newsreader/aggregator/directory company for an undisclosed sum. "It's entirely possible we won't roll out a revenue model right away, just let Bloglines complement the other features and services we have."
Susan went on to add...
Nice compliment, but there's no question Ask Jeeves acquired Bloglines for both the database and the advertising possibilities.
She also reports that the product, the interface and the user value will remain the same. Excellent!
UPDATE: It's now official. Here's the FAQ from Bloglines and Ask Jeeves' post.
About the Author:
Steve Rubel is a PR strategist with nearly 15 years of public relations, marketing, journalism and communications experience. He currently serves as Vice President, Client Services at CooperKatz & Company, a mid-size PR firm in midtown New York City. Rubel evangelizes the application of Weblogs and RSS in traditional public relations campaigns.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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