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About.com Is For Sale - Yahoo, Google, AOL, Ask Jeeves Interested
By Andy Beal
Expert Author
Article Date: 2005-02-08
The NY Times reports that Primedia Inc has put About.com up for sale and final bids for the web site are due on Tuesday.
The newspaper, citing executives close to the auction, said five companies plan to bid for About.com and the asking price is $350 million to $500 million.
The newspaper said Google Inc., Yahoo, The New York Times Co., the AOL unit of Time Warner Inc., and Ask Jeeves Inc. planned to submit final offers.
That's an interesting statement. The NY Times is one of the companies bidding for About.com, I'm pretty sure they know exactly how much the asking price is.
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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