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Mamma.com Adds Auction To Pay-Per-Click Offering
By Andy Beal
Expert Author
Article Date: 2005-02-04
DMNews reports meta-search engine Mamma.com has added an auction-based pricing tool to its Mamma Classifieds flat-rate pay-per-click search product.
DMNews: "Meta-search engine Mamma.com said yesterday that it added an auction-based pricing tool to its Mamma Classifieds flat-rate pay-per-click search product. Placement of advertisers on Mamma will remain in the top three positions, the Montreal company said, but advertisers now get a choice to bid or maintain a flat-rate price.
..."By limiting the number of advertisers on the results page, we also believe this directly increases the quality of exposure advertisers receive, as well as positively affecting the user experience on our page," president/CEO Guy Faure said in a statement. "Adjusting the keyword pricing to allow for flat-rate and auction-based pricing permits advertisers to select the system that best fits their individual needs.""
Via MarketingVOX.
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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