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GuruNet Sees Stock Growth From Answers.com Publicity
By Andy Beal
Expert Author
Article Date: 2005-02-04
Haaretz reports on Jerusalem-based GuruNet's good fortunes, since going public in October.
The company, once known for its enterprise search, is know creating a buzz with its Answers.com search engine (which I use and love).
GuruNet now hopes to base at least part of its business model on that employed by Google - smart advertising that refers surfers to commercial enterprises related to the topic they are searching.
Of course, being selected by Google to provide definitions in search results, helps too!
 Another positive development in recent days is related to the Google site. If you enter google.com and type in any phrase in English - it could be Golda Meir, Brad Pitt or even Yitzhak Rabin - the term "definition" appears in the bar on the upper right-hand side.
Once upon a time, clicking on that hyperlink would take you to a definition on U.S.-based Dictionary.com. Thanks to the GuruNet revolution, that link now takes you to Answers.com
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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