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Blinkx Looks For Search Partners
By Andy Beal
Expert Author
Article Date: 2005-02-02
In a sea of Google and MSN news, it's almost impossible to find news on any other company, so please bare with us.
This story looks at how little San Francisco based company, Blinkx, plans to battle the big boys in the desktop search arena. As you can see from the snippet below, its not going to be easy.
"With $10 million in funding from private individuals, Blinkx says it has enough money to last at least though the year without seeking venture capital financing. The company's first goal is to get more users to download its software.
One way to do this, says Blinkx CEO Mark Opzoomer, is to partner with companies such as online retailers and publishers; a branded button on the Blinkx toolbar would only return results from the partner company's site. Because downloading the toolbar is free, Blinkx will rely on advertising-in the form of a separate ad button on the toolbar-to bring in revenue."
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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