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Ask Jeeves Developing Wireless Search Service
By Andy Beal
Expert Author
Article Date: 2005-01-26
Catching-up on this story. Ask Jeeves talks about its plans to launch a wireless search service for cell phones.
I spoke with Ask's Snr VP, Jim Lanzone about this last February. He hinted then that cell phone's would play an important role in search's future.
"Cell phones will probably adapt more to this device, ultimately, than the other way around, due to usability issues, and the user's desire to carry only one device.
Standing on a street corner and using this device, you will search for a local restaurant, or a cab company, through the Internet. Instead of going to the cab company's website, you will click a link and initiate a phone call.
The search engine will be compensated for the call (this is the traditional Yellow Pages model of "metered calling") rather than the click."
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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