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Users Confuse Natural And Paid Search Engine Results
By Andy Beal
Expert Author
Article Date: 2005-01-24
So information from a study by the Pew Internet and American Life Project, suggests that only 18% of search engine users can tell the difference between paid and natural search engine results.
So what does that tell us? Well, to me it suggests that the search engines have everything finely tuned and doing a great job.
If the average user cannot tell the difference, it likely means that they are finding the most relevant results in both paid and natural listings. I bet the same can be said for those "infomercials" or the "advertorials" you often see.
Sometimes, it's hard to tell that they are paid placements, but it doesn't matter, if I find the stuff interesting and useful, who cares if someone paid to put it there.
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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