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Online Ad Spend To Grow By 30 Percent This Year
By Andy Beal
Expert Author
Article Date: 2005-01-13
This is great news for all of us in online marketing... "Marketers will increase online ad spending by as much as 30 percent in 2005 ...
... according to a recent survey of media planners and buyers conducted by Deutsche Bank in conjunction with MediaPost.
Looks like marketers will spend more in Q1 than they did in Q4.
"Nearly one out of three respondents--27 percent--expected their clients would spend between 11 percent and 30 percent more in the first quarter of this year than the last quarter of 2004.
An additional 12 percent of respondents expected their clients' first-quarter online budgets to spike by 30 percent or more, while 41 percent expected their clients to up spending by 10 percent more in the first quarter of 2005 than the last three months of last year."
Via MarketingVOX.
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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