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Google Not Allowing Slang In AdWords
By Andy Beal
Expert Author
Article Date: 2005-01-13
The NY Times - ever ready to write an article on any topic, as long as there is a connection to Google - today looks at the high standards Google places on AdWords advertisers.
In a nutshell, they don't like slang.
Wanna know y the big "G" ain't likin' da slang?
If the searcher doesn't understand the ad, they're not going to click on it. If they don't click on it, Google doesn't get the bling-bling.
"David Fischer, director for AdWords, said: "We really focus on creating ads that at the most basic level have proper spelling and grammar so that they're clear to users. We really encourage clear, effective, to-the-point communication to searchers."
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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