|
|
Why Did Google Let The "Google Store" Trademark Lapse?
By Andy Beal
Expert Author
Article Date: 2005-01-10
File this under "I didn't know that, but didn't really care anyway". The Industry Standard looks at a trademark application, that Google let die ...
... that suggest at one time the search engine may have had plans to sell a lot of Google-branded products.
From The Industry Standard:
"I read through the document describing the disposition of the Google Store trademark application. After 29 months of correspondence and paper shuffle between Google legal counsel and the U.S. Patent & Trademark Office, the Google Store trademark application was officially declared "abandoned" in February of 2004.
So as of now, Google Store sits without a trademark, buried deep in the site's taxonomy.
So what does this all add up to? Google seemingly didn't care enough about the Google Store trademark to pursue it through the approval process. Google Store is what it is - a low-profile stepchild for Google-themed merchandise."
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
|
|
