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More Details Of Kraft's Google AdWords Snafu
By Andy Beal
Expert Author
Article Date: 2005-01-08
Yesterday, Danny Sullivan pointed to a story that highlighted a recent complaint Kraft had with its AdWords ads showing up on a white supremacy web site.
I mentioned that, coincedently, I had spoken to another reporter on that very same story. Here's the Milwaukee Journal Sentinel's take on the whole thing.
"The operators of whiterevolution.com included a free search-engine feature from Google Inc. on their Web site that late last year generated results making it appear Kraft was an advertising sponsor.
Kraft executives were alarmed when they were alerted last month by a Connecticut newspaper reporter who had discovered the problem. The Northfield, Ill., food giant wants to be known for peddling its cookies and macaroni and cheese, not hate."
Read the article here ...
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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