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Kraft's Google Ads Shown On White Supremacist Site
By Andy Beal
Expert Author
Article Date: 2005-01-07
Danny Sullivan of Search Engine Watch points to a story about Kraft's AdWords ads showing up on a web site promoting white supremacy.
Danny hits the nail on the head of the issues involved...
"Please. This is not an automatic targeting problem that needs to be solved. It's a lack of control problem. The search ad networks don't give advertisers enough control, so this type of thing will happen."
Funnily enough, I spoke to another journalist who is writing a piece on the same incident. My thoughts echoed Danny's, the search engines need to provide more control of where your ad is shown.
But of course, that might mean less revenue for them.
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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