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Google Changes Stance On Affiliates In AdWords
By Andy Beal
Expert Author
Article Date: 2005-01-07
After much speculation, Google has announced that they will be changing their Affiliate Policy for AdWords.
"With this new affiliate policy, we will only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from. As always, your ad will be displayed based on its Ad Rank for given searches.
For instance, if a user searches for books on Google.co.uk or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, we will display the ad with the highest Ad Rank. "
Look for all the affiliates to start registering domain names and creating content in order to circumvent this policy change.
Thanks to Tig.
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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