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Has Anyone Heard Of Microsoft Moonshot?
By Andy Beal
Expert Author
Article Date: 2005-01-06
Brian Morrissey, over at DM News, digs a little deeper into why Microsoft is hiring PPC experts.
One thing that puzzled both myself and Brian is this...
One MSN Search job description hints that Microsoft already has developed a bid-management tool called Moonshot.
Anyone heard of Moonshot, and what is does?
More from DM News:
"The MSN Search job descriptions clearly suggest a bid-based, cost-per-click paid search platform resembling Google's AdWords and Overture's Precision Match. They seek employees with experience writing text ad copy, building keyword lists and doing ROI analysis. The description for search marketing specialists begins, "Do you have pay-for-performance (P4P) experience and want to be part of the next revolution in online advertising?""
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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