|
|
The Search Engines Want Your Desktop
By Andy Beal
Expert Author
Article Date: 2004-12-20
I had a chance to meet Brian Morrissey for the first time, at SES Chicago. We had chance to sit down and chat about a whole host of search engine issues, in particular desktop search.
His story today, looks at the reasons why search engines are introducing desktop search.
"Daniel Reade, vice president of product management at Ask Jeeves, said many of the releases and announcements were an effort to keep up in the search arms race. Ask Jeeves announced its desktop plans in June when it acquired desktop search firm Tuckaroo.
"To be a major search player going forward, you're going to need all the access points to search," he said.
He thinks users eventually will access search engines through the Web, browser toolbars, desktop search applications and mobile devices.
Andy Beal, vice president of search marketing for KeywordRanking.com, said search engines needed to move beyond touting the relevance of their search results as a lure to users, who can easily switch to another engine.
"They want to keep people immersed in their brands," he said."
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
|
|
