|
|
Google Dominates Holiday Searches
By Andy Beal
Expert Author
Article Date: 2004-12-15
Hitwise announced in its Internet usage report that Google is dominating the holiday search engine traffic.
"Google contributed 4.26 percent of visits to shopping sites last week, while Yahoo! Search contributed 2.24 percent and MSN Search 0.54 percent. They also shed light on each search engine's strengths..."
-- Google sends a higher share of its downstream traffic to Books, Sports and Fitness, and Music.
-- Yahoo! Search is stronger in sending its shopping referrals to: Video and Games, Automotive and Classifieds.
-- MSN Search sends a higher share of its shopping referrals to Apparel & Accessories, House & Garden and Appliances & Electronics.
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
|
|
