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Read People's Minds With Google
By Steve Rubel
Expert Author
Article Date: 2004-12-10
Google has launched a new tool called Google Suggest that will suggest search terms as you type them.
Here's the most interesting part, though...the options it returns are all based on popularity. You can easily stack your company or products against competitors, provided they start with the same letters. Creepy! From the FAQ ...
"Our algorithms use a wide range of information to predict the queries users are most likely to want to see. For example, Google Suggest uses data about the overall popularity of various searches to help rank the refinements it offers. An example of this type of popularity information can be found in the Google Zeitgeist. Google Suggest does not base its suggestions on your personal search history."
About the Author:
Steve Rubel is a PR strategist with nearly 15 years of public relations, marketing, journalism and communications experience. He currently serves as Vice President, Client Services at CooperKatz & Company, a mid-size PR firm in midtown New York City. Rubel evangelizes the application of Weblogs and RSS in traditional public relations campaigns.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.
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