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Charlene Li Looks At Search Engine Loyalty
By Andy Beal
Expert Author
Article Date: 2004-12-09
Charlene reveals some data from a Forrester report she recently completed on the loyalty (or fickleness) of search engine users.
Some interesting observations including:
"Among Google's loyal searchers, many were likely to have MSN and Yahoo! as their default home pages, opening up the possibility that these portals will regain search loyalty."
It can happen. I recently switched my homepage to My Yahoo and have already started using their search box. In addition, I used to use Google Image search all the time. Since discovering that the index is more than 6 months old, I've been using Yahoo's and Ask Jeeves' a whole lot more.
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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