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Want Press? Just Mention Google!
By Andy Beal
Expert Author
Article Date: 2004-11-29
Chris Gaither takes a tongue-in-cheek look at the increased number of press releases that mention of Google.
"Echoing the giddiest days of the dot-com boom, small companies are issuing press releases that trumpet any affirmation they get from online superstar Google Inc., even if it's just a bump in the Web search titan's rankings."
I love this idea...
"Nathan Weinberg, a New York-based blogger who has ridiculed the rash of Google- oriented releases, had a suggestion: "Perhaps Google can boost its stock by announcing it has entered a strategic partnership with Google?""
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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