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Searching For Something? Ask Your Butler!
By Andy Beal
Expert Author
Article Date: 2004-11-23
USA Today has a great article on the rise, fall and rise again of Ask Jeeves. From their "highs" of $169 stock price, to the "lows" of an "ask a question" model that never really worked ...
... back to the "highs", with a smart business strategy and the acquisition of Teoma.
"Much of Jeeves' visitor growth stems from its $343 million acquisition in March of Interactive Search Holdings, which includes the Web sites iWon, Excite and Myway.com. The acquisition doubled Jeeves' search share. Danny Sullivan, editor of the SearchEngineWatch online newsletter, says that while Jeeves is a clear "underdog" to the Big Three of Google, Yahoo and Microsoft's MSN, it's a "scrappy, innovative" competitor."
About the Author:
Andy Beal is President & CEO of Fortune Interactive a full-service interactive marketing agency specializing in search marketing and blog marketing. Considered one of the world's most respected interactive and search engine marketing experts, Andy has worked with many Fortune 1000 companies such as Motorola, CitiFinancial, Lowes, Alaska Air, DeWALT, NBC and Experian. You can read his internet marketing blog at Marketing Pilgrim and reach him at andy.beal@gmail.com.
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