Price Per Click Up 25% Last Year

Nathan Weinberg By Nathan Weinberg
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Marketing Sherpa released a report that showed the average cost-per-click rose 24.8% in 2005, from $1.29 to $1.61 on Google AdWords.

Yahoo’s CPC jumped 30%, from $1.03 to $1.34. Shopping search engines saw an even better boost, going from $1.87 to $2.56, a 36.9% increase. Looks like a good year for all.

Who thinks this year will be a good one too, but not as good?

(via Search Engine Guide)

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About Nathan Weinberg
Nathan Weinberg writes the popular InsideGoogle blog, offering the latest news and insights about Google and search engines.

Visit the InsideGoogle blog.

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