Marketing Sherpa released a report that showed the average cost-per-click rose 24.8% in 2005, from $1.29 to $1.61 on Google AdWords.
Yahoo’s CPC jumped 30%, from $1.03 to $1.34. Shopping search engines saw an even better boost, going from $1.87 to $2.56, a 36.9% increase. Looks like a good year for all.
Who thinks this year will be a good one too, but not as good?
(via Search Engine Guide)