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Update: Google Will Spend Big To Outbid Yahoo For Hulu 
By: Rene LeMerle 2011-09-15 Hulu must be one happy company at the moment " all the big names like Yahoo, Amazon, the Dish Network, and Google have placed an offer to buy out the company, so the bidding war has begun. While most of the bidders placed a bid in the range of $1.5 to $2 billion, rumor has it that Google is so keen to purchase the company that it will make an over-the-top offer to out-do its competitors, especially Yahoo, who was the first company to show interest in buying Hulu. Exact details on Googles offer amount havent been released yet, but its interesting to hear that it is willing to splash more cash, when it just purchased Motorola last month for a whooping $12 billion. So what is it about Hulu that has attracted so many big names? Well with this purchase comes Hulus video website and subscription service, along with two years of exclusive rights to their content. Currently, the site is a joint venture between NBCUniversal, Fox Entertainment Group and Disney-ABC Television Group, who collectively supply the lions share of the sites content. Google is very interested in the sites content licensing agreements, which YouTube doesnt have. This would give Google the opportunity to revamp Google TV which has met a lot of resistance from content providers who blocked their content from Google TV-powered devices. While its not certain that Hulu will sell, Googles highly ambitious bid is sure to make its owners think long and hard about the opportunity. So where does this leave Yahoo? The company will have to dig deeper into its pockets to find the spare change it needs to compete with Google, if it wants any chance of securing Hulu. Comments View All Articles by Rene LeMerle About the Author: Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. |
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