Google Tests New Background Ad Colors

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Google Tests New Background Ad Colors

By: Dan Sharp
2010-06-01

Over the past couple of weeks Google have been testing new background colours for their Adwords ads again. Google changed from their usual blue background to a yellow back in 2007 which is what we see predominantly today in the SERPs.

Now it looks like testing time again, I am connecting to a DC with a pink/purple shade background -

Pink AdWords advert

And also a much much brighter quite striking shade of blue -

Blue AdWords advert

Are you seeing any other colours?

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About the Author:
Dan Sharp is the founder and author of the PPC Blog, offering latest news & insights of all things pay per click. Dan is currently employed as a pay per click advertising specialist for one of the UK's top SEM agencies.

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