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Google AdWords Now Target IPad Users

By: Matthew Elshaw
2010-04-20



With all the hype surrounding the Apple iPad, Google have announced they will now be supporting the device in the targeting options of Google AdWords campaigns. This expands the mobile device targeting list which already includes other devices like the iPhone and Android based smart phones.

To enable iPad targeting, edit your campaign settings and enable the iPad under Advanced device and carrier options

ipad-targeting

iPad targeting is going to especially useful if your content is strongly related to the device. Here are some examples:
  • You run an iPad focused website/blog
  • You are promoting iPad applications " in which case you can link to the download link for your app.
  • Your online store sells iPad related accessories
  • Location based ads " as many iPad users will be using the device on the go.

Others have also made suggestions that iPad owners will have a higher than average disposable income, so this could be another factor to consider in your ad targeting.

What do you think - will you be enabling iPad targeting on your campaigns?

Comments

About the Author:
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.


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