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Hitwise: Google Gets >71% Of Searches 
By: Jordan McCollum 2009-12-11 For the first four weeks of November, Google fielded 71.57% of all online searches in the US, according to Hitwise reports today. Theyre up a percentage point over their October 2009 numbers"but theyre the only one doing so well. Yahoo, still #2 in searches served, fell three quarters of a percentage point"and when your share is down to 15.39%, that tiny change represents a drop off of nearly 5%. Bing, meanwhile, also fell in November, but only 2% (a quarter of a percentage point). Ask, that big winner, saw a 1% increase over October"but considering thats a shift of 0.03 percentage points, maybe its not something that should go on their resume. The 52 other search engines Hitwise monitors accounted for 1% of searches. Perhaps most interesting in this release is the look at Bings boost for verticals. While Google continues to send the most traffic to sites in the automotive, travel, and shopping categories, Bing has made double digit (percent) improvements over Lives position last year for sending downstream traffic: Percentage of U.S. upstream traffic from search engines among verticals Note: Data is based on monthly upstream traffic from the Hitwise sample of 10 million U.S. Internet users and does not include news searches. *This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com. Source: Experian Hitwise What do you think? Could vertical search be the big thing for Bing, or is that too specialized for a would-be Google competitor? Comments Tag: Google Hitwise Add to  Del.icio.us |  Digg |  Reddit |  Furl Have a bookmark! - 
About the Author: Jordan McCollum is a staff writer for the popular marketing blog Marketing Pilgrim. She has worked in search engine optimization with clients including 3M, Little Giant Ladders and ADP. After graduating from Brigham Young University, Jordan joined the SEO copywriting team at the Internet marketing firm 10x Marketing. After 10x closed its doors in December 2006, Jordan became a freelance writer and Internet marketing consultant specializing in SEO. She also has extensive experience with web analytics, conversion rate enhancement and e-mail marketing. |
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